Photo: The Boston Beer Company, Inc.PepsiCo and Boston Beer Co. — the makers behindSamuel Adams, Angry Orchard Hard Cider, and Truly Hard Seltzer — are teaming up to make aMountain Dewhard seltzer.The beverage, called Hard Mtn Dew, is expected to hit stores in early 2022, according to apress release.The new alcoholic brand is launching with three flavors: Original, Black Cherry and Watermelon. All of them contain zero sugar.PepsiCo and Boston Beer Co.’s decision to delve into the alcohol space comes months after the soda company launched Mtn Dew Rise Energy. Meanwhile, the adult beverage company revealed their projected sales for Truly Hard Seltzer werelower than anticipated.“We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages,” Boston Beer’s CEO Dave Burwick said in the press release for Hard Mtn Dew.He continued, “The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love.“Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.PepsiCo Beverages North America CEO Kirk Tanner added, “For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans.““The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect,” Tanner said.
Photo: The Boston Beer Company, Inc.
PepsiCo and Boston Beer Co. — the makers behindSamuel Adams, Angry Orchard Hard Cider, and Truly Hard Seltzer — are teaming up to make aMountain Dewhard seltzer.The beverage, called Hard Mtn Dew, is expected to hit stores in early 2022, according to apress release.The new alcoholic brand is launching with three flavors: Original, Black Cherry and Watermelon. All of them contain zero sugar.PepsiCo and Boston Beer Co.’s decision to delve into the alcohol space comes months after the soda company launched Mtn Dew Rise Energy. Meanwhile, the adult beverage company revealed their projected sales for Truly Hard Seltzer werelower than anticipated.“We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages,” Boston Beer’s CEO Dave Burwick said in the press release for Hard Mtn Dew.He continued, “The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love.“Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.PepsiCo Beverages North America CEO Kirk Tanner added, “For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans.““The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect,” Tanner said.
PepsiCo and Boston Beer Co. — the makers behindSamuel Adams, Angry Orchard Hard Cider, and Truly Hard Seltzer — are teaming up to make aMountain Dewhard seltzer.
The beverage, called Hard Mtn Dew, is expected to hit stores in early 2022, according to apress release.
The new alcoholic brand is launching with three flavors: Original, Black Cherry and Watermelon. All of them contain zero sugar.
PepsiCo and Boston Beer Co.’s decision to delve into the alcohol space comes months after the soda company launched Mtn Dew Rise Energy. Meanwhile, the adult beverage company revealed their projected sales for Truly Hard Seltzer werelower than anticipated.
“We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages,” Boston Beer’s CEO Dave Burwick said in the press release for Hard Mtn Dew.
He continued, “The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love.”
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
PepsiCo Beverages North America CEO Kirk Tanner added, “For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans.”
“The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect,” Tanner said.
source: people.com
