The trailer for the new HBO documentaryBrandy Hellville & the Cult of Fast Fashionhas been released and fashion experts, insiders and former employees aren’t sugar-coating their stories about teen fashion brand Brandy Melville.
“Behind the curtain, no one has any idea that this man with sneakers and sweatpants on was running the Instagram that all these teenage girls are like, fanning over,” said one participant in the film’s trailer.
Despite the brand’s claim of being inclusive of all sizes and types of girls, participants say that the typical “Brandy girl” hired to model and work on the floor of the brick-and-mortar stores was a “skinny white girl,” per the trailer.
‘Brandy Hellville & The Cult of Fast Fashion’ trailer.HBO
HBO
Company executives allegedly relegated people of color working overseas in their factories to stockroom jobs.
But the bad alleged behavior of the leaders at Brandy Melville went beyond discrimination, experts in the documentary said.
Plus the film’s producers, award-winning siblings and documentarians Simon and Johnathan Chinn, examine the negative impact of “fast fashion” on the environment and self-esteem of young women.
“Fast fashion brands convince you to buy so much because they convince you that you are not enough,” one person said in the trailer.
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Brandy Melville.HBO
“Brandy Melville tapped into the worst impulses of being a teenage girl,” someone else declared.
The controversial “fast fashion” model of business involves producing clothing incredibly quickly to capitalize on the trends of the moment and convincing customers they need to buy styles before they disappear.
The allegedly cheap, deceptive practice negatively impacts the environment of the places where factories are located. Brandy Melville’s factories are located overseas and changing the everyday lives of citizens, subjects in the film said.
Filmmakers traveled to Accra, Ghana, to expose the extremely negative impact “fast fashion” is having on the environment.
Brandy Melville did not immediately respond to PEOPLE’s request for comment.
Brandy Hellville & The Cult of Fast Fashionwill premiere on HBO on April 9 before streaming on Max.
source: people.com
