Brad Pitt and Thomas Perrin; Pitt’s new ‘Petite Fleur’ Champagne.Photo:SERGE CHAPUIS, CHAMPAGNE FLEUR DE MIRAVAL
SERGE CHAPUIS, CHAMPAGNE FLEUR DE MIRAVAL
Champagne, the French say, is a measure of grapes, soil, time and love. InBrad Pitt’s case, you can add a touch of rosé.
Having successfully launchedFleur de Miraval(the only maison in France dedicated exclusively to rosé champagne) three years ago, the actor and his partners are releasing a surprising new bottle this fall: Petite Fleur (translating to “little flower”).
It carries a pink shade and fresh notes of spring flowers, which have become the house signature.
Equally familiar to the house’s previous releases, Petite Fleur is a limited brut blending Chardonnay and Pinot Noir grapes grown in the Cote de Blancs chalk-rich soil, specifically the fields around Mesnil-sur-Oger, France and Pinot Noir from the neighboring village of Vertus.
Brad Pitt’s Petite Fleur Champagne.CHAMPAGNE FLEUR DE MIRAVAL
CHAMPAGNE FLEUR DE MIRAVAL
However, Petite Fleur differs in several ways from its highly praised big sister,Fleur de Miraval. It varies in the way it is made, and is intended to reflect a more classic champagne. It’s also planned to be a more “accessible” wine in both price and appeal.
Twenty thousand bottles will be available worldwide in October with an expected price tag under $100 per bottle. (In comparison to other champagnes of its type, that’s a relativelypetiteprice.)
“Brad is very hands on,” a source tells PEOPLE. “He has built a successful wine business with the rosé for a decade and now, 500 miles away, he’s building a champagne house — a real champagne house, not just his name on a bottle.”
“He has a vision,” adds the source, “and loves seeing it evolve and sharing it.”
Brad Pitt with the Perrin family. From left: Charles, Cesar, Cecile, Marc, Thomas, Pierre and Mathieu.SERGE CHAPUIS
SERGE CHAPUIS
In 2012, Pitt and then-partnerAngelina Joliesuccessfully teamed up withFrance’s Perrin familyto expand winemaking operations atChateau Miraval in Provence. Pitt’s champagne business, launched in 2020, evolved after he and Jolie separated.
Creation of the house and it’s first “exclusively rosé” bottling involved a multi-year long project partnering Pitt, the Perrins and Champagne’s highly respected Péters family.
The Petite Fleur packaging retains Pitt’s selected color scheme — a pink label on a black glass bottle embossed with three Ps signifying Pitt, Perrin and Péters.
The name itself, one of Pitt’s partners suggests, is meant to include a subtle homage toSidney Bechet, the American jazz legend. Like Pitt, Bechet found a second home in France.
Brad Pitt (with Matthieu Perrin) launched The Gardener Gin in May.Serge Chapuis/The Gardener Gin
Petite’s release further expands Pitt’s wine and spirits portfolio. Production continues of Chateau Miraval’sprized roséand white vintages.The Gardener’s Gin— the actor’s dry-London-style Gin —has just become available in the US.
Sources tell PEOPLE there are other projects (including one very enticing collaboration) under consideration as well.
source: people.com
