Although the brand has not officially announced a Photoshop-free initiative, the internet is praisingBoohoofor not editing out one of its model’s stretch marks in promotional images on its website. In the photo, the model poses in a yellow bodysuit (available for just $16) with her backside facing the camera, revealing a few stretch marks going down her leg, which shoppers have found refreshing and inspiring.
“I find this so amazing! That even on a massive clothing brand likeBoohoothey haven’t photoshopped away the models stretch marks!
💖 This is what girl power is all about! And every woman has imperfections. It shouldn’t be photoshopped away to give unrealistic expectations! Its what makes us who we are! It’s reality,” Boohoo customer Cheryl Adele wrote on aFacebook postwhich has since gone viral.
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Thousands of other women began commenting on Adele’s post to praise the retailer for not choosing to edit out the model’s stretch marks.
“I think it’s a fantastic idea to stop photoshopping these images. Imperfections make us normal more beautiful,” one woman, Jane Maidment, commented on the post.
Courtesy Boohoo
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“Girl power
✌ a standing ovation towards boohoo keeping it real will bring them loyal customers and I’m sure a big following
💜
,” commenterSarah Jade Ansteywrote.
Another women loved seeing a model with stretch marks just like her own pictured on a retailer’s website. YM McIntosh said, “Omg.. I have this too. I’m not body conscious about these things at all but it’s so refreshing to know that other women have this too.”
source: people.com
