Bob Moore.Photo:Natalie Behring/Bloomberg via Getty
Natalie Behring/Bloomberg via Getty
Bob Moore, founder of the whole-grain food companyBob’s Red Mill, has died. He was 94.
Astatementposted on the official Instagram of Bob’s Red Mill on Saturday announced Moore’s death and celebrated his life and “larger than life personality.”
“It is with heavy hearts that we share the news that our Founder, Bob Moore, left this world today, Saturday, February 10, 2024,” the statement read. “He was 94 years old and full of the same love for wholesome foods as the day he founded Bob’s Red Mill.”
Moore, founder of Bob’s Red Mill, died at age 94 on Saturday Feb. 10.Leah Nash/For the Washington Post
Leah Nash/For the Washington Post
“We will truly miss his energy and larger-than-life personality,” the message concluded.
A final photo included in the post showed a younger Moore posing with a group of employees outside his shop Moore’s Flour Mill, which he opened in 1974 in Redding, California, prior to developing Bob’s Red Mill.
Representatives for Bob’s Red Mill did not immediately respond to PEOPLE’s request for comment.
Moore was born in Portland and grew up in Los Angeles, before moving to Redding and then Milwaulkie in Oregon, according toPortland Monthly.
Moore pictured with his employees at his shop Moore’s Flour Mill.Bob’s Red Mill/Instagram
Bob’s Red Mill/Instagram
His successful food career began out of a yearning for more health-conscious eating from himself and wife Charlee, whom he married in 1953 after meeting on a blind date the year prior.
“We needed to change our diet,” Mooretold PEOPLEin 2019 of their initial idea. “We became quite enamored with all whole-grain, healthy food.”
Shortly after marrying and starting a family, Bob and Charlee opened a stone-ground flour mill in Redding, where they produced healthy cereals and flours. Moore and Charlee later opened Bob’s Red Mill in Milwaukie in 1978, when Moore was 50. The business focused on selling natural foods, and continues to thrive today.
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“If I had my life to live over, I would have started way early in this business. You know, I started in the middle of my life,” Moore explained toCBSin a 2020 interview.
Moore also discussed this business move with Portland Monthly, explaining that, “the Bible says to do unto others as you would have them do unto you. And so there’s an element of how you treat people that impressed me. And sharing in the profit, sharing in the company to make things more fair and more benevolent impressed me, and I felt strongly about it.”
When the pandemic came in 2020, the company saw an exponential rise in products sold along with a stalling in yeast items, according to Moore, after panic over food shortages and baking binges during lockdown.
source: people.com
