Billie Eilish.Photo:VALERIE MACON/AFP via Getty
VALERIE MACON/AFP via Getty
Billie Eilishwould like to see certain artists change their approaches to album sales.
In anewBillboardinterviewfocused on environmental sustainability alongside her mother,Maggie Baird, the Grammy winner slammed artists who sell excessive numbers of exclusive vinyl variants in order to get fans to purchase multiple copies of the same album and rack up larger sales figures.
While Eilish, 22, has participated in the same practice, physical copies of herHappier Than Everalbum were sold on 100% recycled black vinyl, recycled scraps were used for colored variants, and each record was encased in shrink-wrap made of sugarcane.
Maggie Baird and Billie Eilish in Los Angeles in October 2023.Michael Kovac/Getty Images for Support + Feed
Michael Kovac/Getty Images for Support + Feed
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging,” said Eilish, 22, “which ups the sales and ups the numbers and gets them more money.”
Baird, 65, then interjected: “Well, it counts toward No. 1 albums.”
Eilish continued, “I can’t even express to you how wasteful it is. It is right in front of our faces and people are just getting away with it left and right. I find it really frustrating as somebody who really goes out of my way to be sustainable and do the best that I can and try to involve everybody in my team in being sustainable — and then it’s some of the biggest artists in the world making f—ing 40 different vinyl packages that have a different unique thing just to get you to keep buying more.”
Billie Eilish in Los Angeles in February 2024.Lester Cohen/Getty Images
Lester Cohen/Getty Images
The “Bad Guy” hitmaker added, “It’s so wasteful, and it’s irritating to me that we’re still at a point where you care that much about your numbers and you care that much about making money — and it’s all your favorite artists doing that s—.”
Her mother pointed out that the issue is “systemic,” sinceBillboardcould enact “limits” for how many versions of an album can be sold. “I would love to see limits, like no more than four colors,” she said. “Or some kind of rules, because you can’t fault an artist for playing the No. 1 game.”
Billie Eilish in Los Angeles in January 2024.Michael Buckner/Golden Globes 2024/Golden Globes 2024 via Getty
Michael Buckner/Golden Globes 2024/Golden Globes 2024 via Getty
The act of selling several different vinyl variants is hardly specific to any artist. Recent albums includingNicki Minaj’sPink Friday 2andBeyoncé’sCowboy Carterare each sold with various collectible album covers and available in multiple colored vinyl formats. Upcoming albums includingTaylor Swift’sThe Tortured Poets DepartmentandDua Lipa’sRadical Optimismare also available for purchase on vinyl in numerous colors.
source: people.com
